THE USELESS RADICCHIO WAR: WE PROPOSE A GORIZIA CRU
The Rose of Gorizia is a priceless heritage of our city, heir to a centuries-old agricultural tradition that Gorizia has largely lost: does anyone remember, for example, the asparagus of Sant'Andrea? Who remembers that Gorizia was the seat of the Doc Isonzo and Collio until 1982? In 2018 in the Technical Agricultural Institute "G. Brignoli" of Gradisca d'Isonzo was born the Consortium that brings together the growers of another precious radicchio, called the Rosa dell'Isonzo (registered trademark).
An excellent product which, however, competes with the Rosa di Gorizia which, since 2018, has finally enjoyed official recognition: this is the name of only the one cultivated within the boundaries of the municipality and whose producers have long since joined the Rosa di Gorizia and Canarino Producers' Association. The Rosa dell'Isonzo Rose, on the other hand, is also produced in the province of Udine (see the map captured from their site), a useless and harmful competition for both of them, which, however, exist and continue to exist and should, therefore, agree under an authoritative regional guide to creating a common production specification in which the territory of the municipality of Gorizia is rightly recognized as an area of extreme quality and origin. We raise serious issues that should be close to the hearts of all the people of Gorizia and not neglected with a shrug of the shoulders. The Cru of the regional pink radicchio would, therefore, be the Municipality of Gorizia and the homonymous radicchio. The Rose of Gorizia has an limited production and already has a higher price than that of La Rosa dell'Isonzo. The latter has a quantitatively higher production but, being almost indistinguishable from the profane often leads to confusion in the consumer (and in the retailer...). Economy and history go on without us, but this world-class radicchio of ours and the Ribolla Gialla of Oslavia's wine growers remain a must in Gorizia that should imbue the tourist communication of our city with their flavours*.
In the photo: The places of production of the Isonzo Rose